Launch of JK Cement’s new visual identity

Recording another year of unprecedented growth, JK Cement Ltd., India’s premier cement company, tripled its market capitalization to USD 3 billion in the last fiscal year, reaffirming its position as one of the fastest growing companies in the cement industry. Unfazed by the pandemic and scripting an agile recovery, JKCement powered through difficult conditions and delivered a stellar performance, with the company recording highest ever EBITDA in Q3 and Q4 of FY 20-21.
Celebrating the surging success and paying tribute to the tremendous contribution of former Managing Director, Late Shri Yadupati Singhania, JK Cement Ltd. has launched a contemporary and forward looking corporate brand identity which is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust. The brand new avatar of JKCement was officially unveiled at a very special virtual event by Dr. Raghavpat Singhania – Managing Director, JK Cement Ltd, Mr. Madhavkrishna Singhania – Dy. MD and CEO, JK Cement Ltd. and Mr. A.K. Saraogi – Dy. MD and CFO, JK Cement Ltd.

Continuing on the growth map, the company has expanded and strengthened its production capacities, having already augmented the installed capacity by 4.2 million tonnes in the past 2 years, scripting a 40% growth. Owing to the growing demand of the wall putty segment, the company also augmented its production capacity by 3 LTPA at its wall putty unit in Katni, MP, making it the largest manufacturing plant of Wall Putty in India.

Campaign of JKCement visual identity

JK Cement has been receiving several awards and accolades across sectors including making a big leap from the ‘Medium’ to ‘Large’ category and being identified as the 2nd fastest growing company at the 4th Indian Cement Review Awards. The company has also received the prestigious “Great Place to Work” certification for the second consecutive year.

Keeping pace with the changing market dynamics and customer expectations, JKCement’s new and vibrant corporate logo not only resonates with the company’s vision but also renders a differentiated identity to the brand, while strengthening its solid legacy of trust with all stakeholders.